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New products help Volkswagen boost market share in conversions

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Volkswagen Commercial Vehicles has more than doubled its share of the converted van market in the past 12 months, driven by what it says are two main products: its established Recognised Partner programme and newly launched Engineered To Go scheme.

The manufacturer now owns 7% of the converted van market – up from 3% at the start of 2018 – with further growth expected in 2020, as more Engineered To Go products, including refrigerated vehicles and minibuses are unveiled. Volkswagen Commercial Vehicles is also expanding its augmented reality (AR) service to converters that allows Van Centre technicians and technical experts at head office in Milton Keynes access to AR headsets that connect directly with the converters to help identify issues and carry out any repairs in real-time.

This helps operators reduce vehicle downtime alongside the Mobile Service Clinics and extended opening hours offered by Volkswagen. Nick Axtell, Volkswagen Commercial Vehicles’ Specialist Sales Manager, said: “Our success in the van conversion segment is testament to more than two years of continued investment and effort by the business and our network of suppliers in the marketplace.

“We want every customer that walks through the door to experience the same seamless journey whether they’re purchasing a Crafter Tipper or leasing a standard Transporter panel van. The Recognised Partner programme, which celebrates its two-year anniversary this month, has been particularly successful and we’re delighted that the UK business model could now be replicated globally by the brand.”