Silja Pieh (pictured) has been made Head of Strategy for the Volkswagen Commercial Vehicles brand with effect from 1 August.
Pieh, who was previously CFO and Head of Product at Autonomous Intelligent Driving GmbH (an Audi subsidiary) will also assume responsibility for the newly created function of Overall Strategy and Business Unit Development in the Volkswagen Group. In the Volkswagen Commercial Vehicles Strategy Function, she will succeed Dr Lars Krause, who continues to be responsible for the main duties of product management and product strategy while also taking over management of vehicle projects with Ford for the brand.
Dr Thomas Sedran, Chairman of the Brand Board of Management of Volkswagen Commercial Vehicles said: “In Silja Pieh we have been able to recruit a renowned expert for the strategic ongoing development of our brand. With her competence, we will be aiming to boost further the process of transformation towards an innovative mobility supplier and to pool specific group issues more effectively.
“The latter particularly include topics such as the intelligent, self-driving car of tomorrow and the focus on vehicles with emission-free drive systems.” Pieh has degrees in both Business Administration and Economic Geography from Universität Regensburg.