South Wales Mercedes-Benz dealer Euro Commercials has appointed Liam Nicholas as its first business development manager.
Nicholas returns to the company he left in 2015, with a brief to win new orders from van operators. He began his first stint with the dealer in 2011 and worked as an aftersales representative before embarking on the manufacturer’s truck sales trainee course, from which he qualified in 2013.
He has spent the last four years working as a new business manager for Northgate Vehicle Hire. It also means a return to his home city of Cardiff, where Euro Commercials opened a £2m Mercedes-Benz van sales centre in 2016.
He said: “It’s great to be back at Euro Commercials and working exclusively with the Mercedes-Benz vans brand. I’m relishing the opportunity to build our fleet business portfolio by winning new customers and then providing the exceptional service levels that will ensure we keep them for life.
“There’s been a lot of investment in the light commercial vehicle sales operation here at the dealership, and these have coincided with some fantastic developments within the Mercedes-Benz vans range. For example, with its ground-breaking 4G internet connectivity the new Sprinter is the most advanced van on the road, and offers huge advantages to the fleet customers I’m now targeting.
“It’s inspiring to be able to go out to the market with products like these, and to be representing Euro Commercials once again – it’s a company that’s really going places, and I’m looking forward to playing my part in its success.” Paul Cox, van sales director at Euro Commercials added: “I can’t recall the last time I was this excited about an appointment.
“We know Liam and rate him very highly, which is why we’ve been trying to coax him back to the dealership for some time. He’s a total professional, with the perfect skill set and knowledge of the marketplace required for our new fleet sales role.
“Just as importantly, he also has a real hunger and determination to succeed, and treats every phone call and meeting as though they’re the most important he’s ever made or attended. I’ve every confidence that we’ve landed the right man for the job.”