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Smith joins Scania as Marketing Director

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Scania (Great Britain) has strengthened its executive management team with the appointment of Paul Smith (pictured) to the position of Marketing Director with immediate effect.

Smith, 42, who will be based at the company’s headquarters and customer support centre in Milton Keynes, will take overall responsibility for the centralised marketing of Scania’s products and services and provide marketing support to the company’s nationwide dealer network. Smith joins Scania from creative advertising agency RLA, where he held the position of Commercial Director.

RLA has worked with Scania for the past nine years, during which time Smith has been involved in Scania contracts in the UK, South Africa and China. As well as his agency work, he has extensive experience within the automotive industry having been employed in a variety of marketing and operational roles for VW Group and in sales and aftersales for General Motors Europe.

Smith said: “The sustainability challenges faced by our industry today are redefining the ways in which manufacturers operate and present themselves to market, and I am looking forward to help further develop and promote the Scania brand at such an exciting time.”

Martin Hay, Managing Director of Scania (Great Britain) Limited, added: “Having worked closely with Paul for a number of years, I am confident he will be a perfect fit within our organisation. The breadth of his experience brings fresh thinking and ideas into the company and will stand us in good stead at a time when the entire automotive world is undergoing rapid and radical change.”