DAF has launched a campaign designed to bring new technicians into its dealer network, targeting newcomers to the industry as well as existing mechanics and technicians.
‘Join the Winning Team’ is designed to highlight the diverse range of roles found in a modern commercial vehicle workshop. The manufacturer has enlisted five ‘Ambassadors’ – both current and former technicians from its dealer network – to talk about their own career paths, including Adam Baker, 2018 UK DAF Technician of the Year who works at Chassis Cab in Ipswich.
The campaign also highlights other opportunities that can come from a technical background, including aftersales management opportunities in service and parts. Once qualified, technicians receive comprehensive and regular in-depth instruction in the new training centre at DAF’s head office in Haddenham.
Adam Russell, Business Services Manager at DAF said: “We’ve always delivered a successful recruitment effort at DAF Trucks, due in part to our popular DAF Apprentice programme.”