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Ford to Refocus in Europe

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Ford is implementing key leadership and organisational changes to improve the fitness and agility of its European operations as it undergoes a fundamental reset and redesign of its business.

Graham Hoare, executive director, Business Transformation, Ford of Britain
Graham Hoare, executive director, Business Transformation, Ford of Britain

Ford will only be investing in those vehicles that will make money in the long term.

To achieve this, Ford is appointing dedicated leaders to guide its transformation in Germany and the UK – the company’s two largest markets in Europe – to help create a more fit and future-focused business.

Graham Hoare is appointed executive director, Business Transformation, Ford of Britain, reporting to Steven Armstrong, Group Vice President and President, Europe.

At the same time, Gunnar Herrmann is named executive director, Business Transformation, Ford of Germany.

“Gunnar and Graham bring vast expertise to their new roles leading our reset and redesign plan in their respective countries,” said Armstrong.

These organisational changes also aim to increase spans of control, speed decision-making and reduce bureaucracy.

Hoare’s responsibilities as director, Global Vehicle Evaluation and Verification, Ford of Europe, will be assumed by Andrew Brumley, chief engineer, Vehicle Evaluation and Verification, Ford of Europe. It is likely that Ford’s successful commercial vehicle lineup will be a focus of efforts – new partnerships are being considered with Volkswagen, especially in the field of alternative-fuel vehicles

About Jason Hodge (1360 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.
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