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Imperial Commercials to Invest £5m at new Gloucester Dealership

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Imperial Commercials, the largest DAF Dealer group in the UK and Europe, is investing £5 million into a new, purpose-built truck dealership in Gloucester – Imperial Commercials Gloucester. The new facility on Spinnaker Road will be 1.5 miles from the company’s current location and just minutes from the main A40 and M5 arterial routes.Imperial Gloucester

All of the current 50-strong work-force is expected to migrate to the new premises with the creation of further employment opportunities likely.

Senior Executives from Imperial Commercials including Managing Director Matt Lawrenson, Regional Director Daniel Fitzjohn, Regional Sales Manager Gary Woodruff, Regional Aftersales Director Mark Price and Service Manager Barry Field, and, alongside representatives from DAF Trucks and local contractors, Barnwood Construction, attended a ground- breaking ceremony earlier this week at the new 4.5-acre site on Spinnaker Road.

With completion scheduled for the second quarter of 2019, Imperial Commercials Gloucester will comprise a workshop and bespoke office facility together finished in DAF Trucks brand identity. Truck and light CV workshop bays will cater for Imperial Commercials’ DAF and FIAT Professional brands.

The new investment in Gloucester follows £2.75 million spent in 2015 on the construction of a new Imperial Commercials dealership in Swindon.

Managing Director at Imperial Commercials, Matt Lawrenson, added, “Our brand new dealership in Gloucester further cements our stated commitment to invest, grow and develop our DAF footprint in the UK. Our colleagues in Mercia Road have delivered exceptional levels of service on a consistent basis year after year, and it is these people who have made this investment possible.”

About Jason Hodge (1329 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.
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