Alliance Electronics has rebranded to Alliance Transport Technologies (ATT) after expanding its services to provide a full range of aftermarket solutions under one roof.
While the electronic remanufacturing business will remain a key growth area, the business will now be known as ATT in order to effectively reflect the company’s position as the go-to aftermarket supplier for the bus, coach and commercial vehicle industries.
The stakeholders decided to invest in seeking out industry specialists to further expand the business. ATT is led by industry professionals that share the growth plans of the stakeholders.
The company now offers its customers complete end-to-end aftermarket solutions in these sectors. As well as providing electronics remanufacturing, new parts supply, field service support and contractor resourcing, ATT offers bespoke packages for OE manufacturers and dealers. These allow them to have an independent aftermarket partner in the UK, with activities ranging from warranty field support right through to claim management and processing.
Marc Haley, director of Alliance Transport Technologies, said: “As ATT, we can now offer a wider range of aftermarket products to the bus, coach and CV industries that are unmatched by any other support organisation. The team of directors are fully committed to achieving the business’ aim of becoming the go-to supplier for the market.
“The aggressive plans to expand our footprint throughout the UK will allow us to be closer to our customers but, more importantly, it allows us to understand the changes in the ever-changing vehicle technology markets.
“We already have all our teams fully exposed to the hybrid and electrical vehicle technologies that are upon us now. ATT will be the company that operators turn to for their support.”