There’s a new name for Mercedes-Benz commercial vehicles in the north of Scotland, and BLS Truck & Van is investing heavily to ensure it delivers the ‘exceptional’ customer service that is often associated with Mercedes-Benz.
BLS Truck & Van began trading in July at the dealership on Aberdeen’s Altens Industrial Estate which it acquired from the former franchisee for an undisclosed sum.
The premises received a refurbishment before opening, which included the installation of a new IT system, repainting of the workshop, and extensive line marking outside with clearly designated parking areas for truck and van customers.
The latest member of the manufacturer’s franchised network is a sister company to Bell Truck and Van, the Mercedes-Benz Dealer for the North-East of England – both are owned by Leo Group, an environmental, renewable energy and recycling company, which also has extensive interests in the meat industry.
Leading the company team is Managing Director and co-owner Ben Sowersby, who fulfils the same role at Bell Truck and Van.
Although Ben has now chalked-up 18 years’ service with the Mercedes-Benz brand, the Halifax-based Leo Group bought into the manufacturer’s Dealer Network as recently as last autumn. It has quickly made its mark – Bell Truck and Van’s vehicle sales tallies for the first six months of 2018 were double those achieved by the previous regime in the corresponding period a year earlier. Leo Group is now determined to replicate this success story at BLS Truck & Van.
“We’re very excited about the prospects for BLS, as we’ve identified huge potential to grow this business,” Ben said. “It represents a substantial investment, of course. But with our exemplary customer service and the enthusiastic backing of our partners at Mercedes-Benz, I have every confidence that we can make it work.”
Having launched its Aberdeen operation, BLS Truck & Van now plans to develop a second branch as soon as possible, to serve customers in the Highlands.