Mercedes-Benz Dealer Intercounty Truck & Van chose the surroundings of a historic country house hotel and sporting estate to launch the first premium brand pickup.
More than 80 established and prospective Mercedes-Benz customers joined the Dealer’s 25-strong team at Stapleford Park, near Melton Mowbray, Leicestershire. Lined up and waiting for them to put through their paces were no fewer than 18 examples of the X-Class.
Following breakfast and a welcome by Intercounty Managing Director Simon Elliott, the guests were split into groups. Half began with presentations on the Mercedes-Benz Vans range from Sales Manager Justin Boon and on the Dealer’s customer-focused from Sales Manager Justin Boon and on the Dealer’s customer-focused back-up from After Sales Director Brian Patterson.
The other half boarded a luxury Mercedes-Benz coach for the short trip to March House Farm, where a demanding off-road course had been laid out.
Under the expert guidance of 4×4 driving specialists, guests negotiated a succession of steep inclines, heavily rutted tracks and forded deep water hazards.
Intercounty’s Simon Elliott concluded: “We were keen to showcase the many and varied talents of the awesome X-Class at an event which reflected the premium values of the product and the manufacturer we’re privileged to represent.”
Intercounty has taken a number of orders for X-Class models from guests who attended the event, among them Peterborough-based chartered surveyor Amos Barber, who said: “I’ve had a variety of 4×4 vehicles in the past, but the X-Class tops them all. It’s well-appointed, exceptionally nice to drive, and surpassed my expectations in terms of off-road performance – I’ve attended driving days as a guest of other manufacturers and one or two would have been quite chuffed to get their own vehicles around Intercounty’s off-road course. Yet our Mercedes-Benz did so while shod with road tyres!”