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Lookers Sponsors British Bobsleigh Team for Winter Olympics

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Motor retailer Lookers has become a main sponsor of the British Bobsleigh team in their attempt to win a medal at the Winter Olympics.

The sponsorship has helped the team fund three nine seater Ford Tourneo people carriers, a Land Rover Discovery and an Audi A4 Estate. The vehicles were used to transport the athletes to race tracks all around Europe.

With the UK lacking a dedicated ice track, the vehicles have also been a vital part of the team’s summer training camps at home and abroad, as well as their regular track and gym sessions at the team’s headquarters at the University of Bath.

Heike O’Leary, Group Marketing Director at Lookers, said: “Everyone at Lookers is incredibly excited to be supporting such an impressive team of athletes as they prepare to compete on the biggest stage of all. We are proud of all the sports teams and initiatives that we support around the country.”

The British team’s intensive training regime has helped it record a number of eye catching results in the run up to the Games, with two of its 4-man crews winning Silver and Bronze at the International Bobsleigh & Skeleton Federation World Cup races in Whistler, Canada, and Park City, USA, in November.

The competition in Whistler also saw Silver medal winners and Team GB Olympians Lamin Deen, Toby Olubi, Ben Simons and Andrew Matthews record a new world record speed of 97mph.

This success was shared by the women’s Bobsleigh team, with Junior World Champions Mica McNeill and Mica Moore finishing fifth in the two-woman competition in the same event, which is the best Women’s World Cup result in almost nine years.

Chris Price, Performance Director for British Bobsleigh, said: “We would like to take this opportunity to thank Lookers for its support over the last 18 months. These new vehicles have allowed us to better transport our athletes to races across Europe, meaning that they have been able to travel together and in a greater degree of comfort.”