Mercedes-Benz have announced their partnership with big wave surfer Sebastian Steudtner, who has become their brand ambassador for the X-Class.
The two-time winner of the ‘XXL biggest wave award’ made his first appearance in his new role on 16 September at the International Motor Show (IAA) in Frankfurt.
“I am delighted about the partnership with Mercedes-Benz Vans, and I am already looking forward to my first appearance with the new X-Class at the IAA. The X-Class is the ideal vehicle for surfers,” Sebastian said prior to the event. “It’s perfect for transporting bulky sports equipment to remote locations. There’s the cool design and the comfort too. This is a vehicle that’s definitely going to turn heads at the beach.”
The 32-year-old shared his experiences during the International Motor Show, passing on some surfing tips and tricks as well as signing autographs.
Other highlights included the chance to have a virtual reality experience using VR headsets, giving visitors the ability to enjoy some surfing with Sebastian.
Sonja Schneemann, Head of Marketing Communications and Operations Mercedes-Benz Vans said: “By appointing Sebastian Steudtner, one of the world’s best big wave surfers, we are strengthening our ties with the world of surfing. As two-time winner of the ‘XXL biggest wave award’, Sebastian Steudtner enjoys an international profile.
“This makes him the perfect ambassador for our new X-Class, whose core markets not only include Europe and Latin America, but also keen surfing countries such as Australia, New Zealand and South Africa.”