Frank Plant has been appointed IVECO Director of Used Vehicles, UK and Ireland, and will oversee the UK launch of ‘OK Trucks’, IVECO’s pan-European approved pre-owned vehicle brand.
Plant brings to the business management experience spanning more than 25 years in the financial services, retail and manufacturing sectors.
In his new role at IVECO, Plant is tasked with launching the company’s approved pre-owned vehicle brand, OK Trucks, in partnership with IVECO’s dealer network. He will also head up residual value and pre-owned sales management in the UK and Ireland.
Commenting on his appointment, Plant says: “The UK is a major market for IVECO, and the launch of OK Trucks offers the business potential for considerable and continual growth in the pre-owned vehicle market. We aim to offer our dealer network support to help establish OK Trucks as a trusted, reliable and flexible source of quality pre-owned IVECO vans and trucks, supported with an IVECO warranty.
“IVECO has got some fantastic new products on the market – particularly the New Stralis XP, the TCO2 Champion, and the New Stralis NP ranges – which will develop into tomorrow’s pre-owned vehicles. I am very excited about what the future holds,” he adds.