‘Stop, Look, Wave’, Volvo Trucks’ traffic safety course for children, has been a major international success.
“With ‘Stop, Look, Wave’ we’re giving children the world over the opportunity to better understand how trucks operate in traffic. In an easy to understand way, we aim to make them aware of the risks and how best to avoid them,” says Carl Johan Almqvist, Traffic & Product Safety Director at Volvo Trucks.
“We work continuously to reduce accident risks by equipping our trucks with intelligent safety systems and by training drivers in safe driving techniques, but a safe traffic environment is based on the smooth and dependable interaction of all road users. That’s why it is so important to lay the foundations for safe behaviour at an early age,” explains Carl.
Much of the spread of this programme takes place via the Volvo Group’s own employees and networks around the world, as well as by customers and partners. The programme is also supported by the International Road Transport Organisation. The material, which is freely available on the Volvo Group website, can be found in 10 languages and can be used by schools, haulage companies, traffic-safety organisations and many others.
Almost exactly one year after the original launch a new film is being released, with animated truck driver Tim in the lead role.
“We naturally want as many people as possible to internalise ‘Stop, Look, Wave’ and that is why we’re bringing the message alive with an animated film and distributing it via a wide range of channels such as YouTube.” explains Carl.