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Iveco Uses YouTube For Stralis Brochure

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If you don`t have the filming budgets that Volvo Trucks have for their beautifully filmed, amazing stunts but still want to use YouTube as a mechanism for reaching your market, take a look at Iveco`s newest effort on their YouTube channel and here at www.cvdealer.co.uk .

The film promotes the company`s `total cost of ownership` campaign that was launched at the CV Show with their `TCO Calculator` which is now available online with its own website, http://www.ivecotco.com .

Titled, `Do you think with your head or your heart?`the one minute clip guides the viewer through categories such as performance, economy where the lack of active regeneration is highlighted, comfort and reliability.

Set to a foot-tapping soundtrack, the video is unlikely to win awards, but it shows that Iveco isn’t frightened of trying something new.

About Jason Hodge (1273 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.
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