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Iveco Uses YouTube For Stralis Brochure

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If you don`t have the filming budgets that Volvo Trucks have for their beautifully filmed, amazing stunts but still want to use YouTube as a mechanism for reaching your market, take a look at Iveco`s newest effort on their YouTube channel and here at .

The film promotes the company`s `total cost of ownership` campaign that was launched at the CV Show with their `TCO Calculator` which is now available online with its own website, .

Titled, `Do you think with your head or your heart?`the one minute clip guides the viewer through categories such as performance, economy where the lack of active regeneration is highlighted, comfort and reliability.

Set to a foot-tapping soundtrack, the video is unlikely to win awards, but it shows that Iveco isn’t frightened of trying something new.

About Jason Hodge (1273 Articles)
<p>Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.</p>
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