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Mercedes-Benz Optimistic over 2013 Registrations

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Talking about prospects for 2013 at the CV Show, Sam Whittaker, Sales and Marketing Director Mercedes-Benz Trucks was bullish, “We have struggled to convert orders into registrations in the first quarter, but our order book is the strongest since 2007/8, although it is skewed towards September. I predict that our 2013 registrations will beat the 2012 figure -, the slow start to the year is not cause for panic – we should be around 7,500 registrations above 6 tonnes by December, [2012 total 6,422 units].  ”

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Sam Whittaker

These orders are, of course mainly for Euro 5 trucks, although Whittaker confirms that some companies are going for Euro 6 ahead of the legislation.  Whittaker believes that the sure would be bigger, were it not for scarcity of funding, “The spike that everyone has been forecasting may not be as high as predicted.” He continues, “There is an issue with availability of funds in the market.  But as a result, our penetration of finance in 2013 so far is the best it has ever been.”

Perhaps Whittaker has good reason to be bullish,  Mercedes-Benz has renewed their truck range to such an extent that the Actros – launched in UK at last year’s CV Show – is now the oldest truck in the range.  The UK pulic saw the Antos, Arocs and Atgeo in the flesh for the first time.  “If you can’t be positive with a brand new product range like ours, then you are in the wrong job…”Mercedes-atego-euro 6-2014-modelsmall

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About Jason Hodge (1329 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.
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