Isuzu’s recent success in March’s registration charts, overhauling Iveco for 13th place has brought their record ever first quarter and their record ever March. No mean feat, considering most of these sales were to retail and very little fleet business – according to Isuzu they are number one in the sector for retail sales.
To increase volumes further, Isuzu have started a new fleet sales initiative at the beginning of March, run buy Fleet Sales Magazine, Gary Scott whose brief is to target fleets of over 25 vehicles. These fleet sales will increase Isuzu’s vehicle parc and drive the search for additional dealers. Isuzu currently have 97 dealers with a long-term target of 120.According to General Manager, William Brown, it is typically existing commercial vehicle dealers who perform best selling the pickups as they are used to going out to get the business, rather than car dealers who typically rely on business walking in through the door, “one of our best performing dealers is an ex-LDV dealer, where all the focus is on selling Isuzu D-Max. Set up costs are reasonable at £11,000 to include tooling, signage, corporate identity, IT and training and Isuzu do not demand showrooms from their dealers who could expect to sell between 40 and 100 units per year.