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VOLVO’S “APPLIANCE OF SCIENCE” CAMPAIGN LAUNCHED

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Volvo Trucks has begun 2013 with a new multi-media marketing campaign that demonstrates the company’s solutions that can be used by operators to maintain compliance with O Licence regulations and secure optimum OCRS scores.
Titled ‘The Science of Compliance’, the campaign focuses on the Dynafleet Online telematics with driver and truck information monitored via the internet, real-time Onboard Fault Diagnostics, Volvo Service Point Online maintenance planning, active Truck Load Monitoring System and fully accredited Driver CPC training courses.

Volvo’s ‘Appliance of Science’ campaign logo


“We are working hard to get the message across to transport operators that Volvo Trucks is much, much more than a truck manufacturer,” says Volvo Trucks Commercial Aftermarket Director Tony Davis.
“With our existing range of products and services, we aim to help operators apply a somewhat more scientific approach to O Licence compliance by using our services.” he concluded.

About Jason Hodge (1361 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.