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Volvo Trucks has received two awards in the Epica 2012 International Creative Awards for the launch of the new Volvo FH.

The Gold awards were received in two categories, ‘Automotive & Accessories’ – with the Ballerina Stunt which created a YouTube viral film success seen by in excess of 6.5m people worldwide – and ‘Automotive Interactive’ for the launch site on eBay.

The Ballerina Stunt

“It feels great to be recognised for our campaigns,” says Per Nilsson, Director Public Relations Volvo Trucks. “The Ballerina Stunt and the eBay auction were just two elements in the launch that represented a new way for us to communicate, generating fantastic publicity and helping us to reach a much wider audience.”

Watch the video here

More FH Details here

About Colin Medwynter (156 Articles)
Colin is a commercial vehicle specialist with 22 years experience in the publishing industry. A fan of trucks and vans he is well known around many delaerships for his involvement in Trucklocator weekly magazine.