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Auto Trader Marketing Guru Heads for CAP

WMS Warranty

Matt Thompson, recently Marketing Director at Auto Trader and one time Marketeer at now defunct ERF has taken on the top marketing role at valuations company, CAP.

Matt Thompson

Thompson is the latest in a series of appointments by CAP since the business was acquired in May by Montagu Private Equity.
At the Trader Media Group, Thompson was widely acclaimed as the marketing force behind the brand’s shift from paper to digital
Whilst at ERF, Thompson was involved in the flower-liveried ‘Fuel Duel’ ERF trucks that drew plenty of criticism, but many column inches.
Since taking the business over, Montagu has expanded the CAP workforce by more than 30% since May.

About Jason Hodge (1361 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.