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DAF No. 1 in tractors in Europe

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DAF has further strengthened its position in the European truck market last year. In the heavy class (15 tonnes +) in the European Union a record market share of 15.5% was achieved, which puts the Dutch truck manufacturer well on its way towards its target of 20% over the medium term. With a market share of 18.9% in Europe, DAF is number 1 in the heavy tractor segment.

DAF is market leader in the Netherlands, Belgium, Great Britain, Poland and Hungary and the largest import brand in Germany and France. In Austria and the Czech Republic, DAF occupies a strong second place.

In the total European tractor segment, DAF achieved a market share last year of nearly 19%. This DAF is the market leader in the European Union.

The total market for heavy commercial vehicles in the European Union last year was about 244,000 units, an increase of over 33% compared to a year earlier, when approximately 183,000 trucks were registered in this segment. DAF expects the market for heavy trucks in Europe will reach 210,000 to 240,000 vehicles this year. For the light segment – in which DAF is active with the LF – it is estimated that the market in Europe will remain at a level of approximately 56,000 units. DAF saw its market share in this 6 to 15 tons class rise from 7.7 to 8.9% in 2011.


“Our success is the result of a modern product range, premium service and a very professional dealer organization,” said Ron Bonsen, member of the Board of Management of DAF Trucks NV and responsible for Marketing & Sales. “With a market share of 15.5% in the heavy segment in Europe, we are well on our way to our goal of 20% over the medium term.

In the UK, DAF maintained its performance by achieving leadership in the market above 6 tonnes for the 17th year in succession. DAF increased its overall market share by 2.6 percentage points over 2010, registering 9,863 trucks to achieve a market share of 26.4%. It was market leader in light trucks (6-14.9 tonnes) with a 36.6% share and in heavy trucks (15 tonnes+) with 23.7%.

“The total UK truck market above 6 tonnes GVW was 37,409 units, some 35.6% higher than in 2010, reflecting a substantial recovery but still well below the normal market level which has traditionally been between 48,000 and 50,000 vehicles for this sector”, said Tony Pain, Marketing Director DAF Trucks Ltd. “Some of the growth in 2011 was due to the London LEZ changes which came into effect from the beginning of January. There remains a lot of uncertainty in the economy and 2012 looks like it will be another challenging year for the road transport industry”, he said.

About Jason Hodge (1361 Articles)
Editor of Commercial Vehicle Dealer Magazine, Jason has worked in the commercial vehicle industry since leaving university over 20 years ago.