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Daf aim for 30% of UK truck market
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Speaking at a recent press event, Ray Ashworth, UK MD at Daf Trucks said he hopes the firm will take 30% of the UK market for heavy trucks in 2009. "Paccar's strong profitability is helping to carry us through." He expects that the UK market for trucks over six tonnes will total 28,000 this year and that Daf will take some 8,300 of them, or 30% of that sector. "This is a 10% share increase in a falling market." He credits a combination of loyal customers and hardworking dealers for another success in the making. Daf says it and its predecessor Leyland Daf have now led the UK truck market for 15 straight years. "All the trucks we've sold in the UK in the last three years were also built in the UK. No other major truck manufacturer can make that claim."
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Appeared
in issue number 95 of CV
Dealer Magazine 18/12/2009
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