IVECO has appointed Emmet Wrafter as Light Business Line Director, with responsibility for its Daily light commercial range in the UK and Ireland.
Wrafter, 39, grew up watching his father run a haulage company, before entering the automotive industry himself with dealer sales roles at Citroën in 2003, and Audi in 2004. A year later he set-up his own dealership, Wrafter Motors, which he ran successfully for six years before joining the Ford Motor Company’s European commercial vehicle product marketing team in 2011.
During his five years at Ford, Wrafter took on roles including Direct Fleet Sales Manager, National Account Manager and Dealership Zone Manager. He left Ford in February 2016 to become Director of Tactical Sales & Stock at LeasePlan, before accepting the position with IVECO.
Wrafter says: “After roles in retail, fleet and leasing, it’s the perfect chance to bring all of my skills and experience together with a brand and a model range which offers significant growth potential. The UK is moving more freight on small to medium sized vans than ever before; the dynamic of the market is changing, and I don’t believe there’s another manufacturer as best placed to respond.”
Wrafter will be based at IVECO’s UK headquarters in Basildon and will report to Stuart Webster, IVECO UK & Ireland Business Director.
Prior to his first role in the automotive sector, he gained a Masters in Business Studies, Management & Organisational Systems from the Smurfit Business School at University College Dublin. He also completed two years PhD research in Commerce and Management Consultancy at the National University of Ireland, Galway.