Scania Marketing Director arif jafferji
Scania (Great Britain) Limited has appointed Arif Jafferji to the position of Business Development and Marketing Director, a newly-created role designed to both support the company’s existing range of products and services and spearhead the development of new business initiatives for Scania in the UK.
Arif, 38, took up his appointment on 5 January 2012 and brings to Scania a wealth of commercial experience. He joins Scania from Barclays Bank plc where his responsibilities covered Marketing, Customer Experience and Planning, including leading work in understanding key customer needs and experience design. Prior to that he was employed by PricewaterhouseCoopers as a consultant involved with a range of blue-chip companies on a wide variety of issues.
“I am confident Arif’s business insight and experience will benefit our organisation’s performance greatly, both in terms of customer service and as the industry’s leading provider of total transport solutions,” says Hans-Christer Holgersson, Managing Director of Scania (Great Britain) Limited. “As such, and on behalf of the entire Scania team, I warmly welcome Arif into our organisation and wish him every success in his career with us.
